The September 2022 and 2023 Helpful Content Updates have wreaked havoc on the content website space. As of December 2023, sites all over the place are getting smashed.

One site that’s seeing huge gains is Started by Kris Gunnars of Iceland (prev founded Authority Nutrition, acq by Healthline 2017 after getting to 10M visits/mo). The SEMRush graph pretty much says it all.

Up bigly

I wonder what is causing this site to moon while many others (,, and others) are tanking.

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